Head of Performance Marketing

You comfortably juggle large ad budgets and are a real funnel hacker? Then become wants YOU.
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We’re become, and we believe everyone deserves a smile they’ll love. We also believe that you deserve a job you’ll love. Good thing you found us, and we found you. At become, we’re all about helping others become more confident in how they look, how they feel, and how they think. So we’re spreading smiles and positivity across Asia.

It’s no small task. That’s why we’re looking for energetic, passionate, and confident team members who can help turn frowns into life-changing grins. Are you up for it?


As Head of Performance at become, you play the essential role of building up a profitable acquisition engine and your marketing initiatives will help future become-rs discover our brand across a wide range of channels and geographies in Asia. You will conceptualise paid acquisition strategies, oversee all creative/branding-related topics, and through stringent ROI tracking - scale become's presence across Search, Display and Social channels.

What you will do at become
  • Set the marketing strategy and budget to achieve the business goals and support quarterly objectives
  • Manage the daily execution of our paid social, paid search, affiliate, native and display channels from large campaign initiatives through daily bid management 
  • Develop, test, scale, and optimize Become's digital marketing channels (including but not limited to Facebook/IG, Google Ads, Youtube, Retargeting, TikTok, Influencers, Affiliate etc.) while managing the budget effectively and achieving desired CPA and Acquisition/Sales goals by channel.
  • Implement testing & learn strategies to improve funnel KPIs including creative/copy testing, audience segmentation and retargeting strategy to maximize full-funnel performance
  • Explore new and emerging digital marketing & acquisition opportunities
  • Report weekly on performance of each channel, evaluate and track key success metrics (e.g., Spend, CAC, CPA, ROAS/ROI, LTV etc.)
  • Perform ad-hoc analysis to identify factors that improve performance through the lens of both customer and revenue growth
  • Partner with and drive creative development of assets for specific channels, including coordinating copywriting for ads/landing pages etc.
  • Build and develop a world-class marketing team to support Become's regional extension
  • Work closely with other teams - Product/Designers on relevant projects driving growth and optimization of all Marketing efforts


It would really make us smile if you have
  • B.A. degree with marketing, analytical or business emphasis
  • 4+ years of digital acquisition marketing experience (ideally handling campaign budgets of 50k USD+ with proven campaign optimization capabilities)
  • Strong analytical skills to problem solve with our ex McKinsey CEO and creative tendencies to connect with your content/design team
  • A hunger to drive results, iterate, and overcome obstacles
  • Hands-on experience with marketing platforms (Facebook/IG and Google Adwords a must); a willingness to not just strategize but also own execution
  • Proven ability to coordinate cross-functionally to develop and deliver marketing campaigns. Excellent visual, written, and verbal communication skills help you influence and gain buy-in at all levels
  • Proficiency in web analytics tools (Google Analytics, Amplitude, etc.) and data visualization platforms (Tableau, Looker, etc.) to manage results across multiple channels and inform strategy and decision-making
  • Demonstrated ability to recruit, inspire and retain a strong marketing team
  • A desire to learn: you keep abreast of new digital marketing innovations and platforms, adtech and martech capabilities, and best in class campaigns from all industries
  • Prior experience working at start-ups or e-commerce companies preferred

Pay & Perks

Why you should join us? - 7 reasons
  1. Competitive compensation: We pay above our peers for amazing talents like you and provide equity in the business to align interests. Health insurance, EPF contribution, monthly stipend for commuting included.
  2. Awesome perks: 14 Days PTO, Highly discounted Invisible Braces Treatment, WeWork office at level 40 with breath-taking views and free coffee :)
  3. Turbocharge your career: Learn from top talents in business and tech from McKinsey, Rocket Internet, Airasia, iPrice, Lazada
  4. Meaningful work: You won't just be selling straight teeth - you'll help give people the confidence to express themselves fully!
  5. Responsibility: Enjoy significant responsibility and opportunity to learn all aspects of the business - we empower you and expect from you to have a significant impact!
  6. Peer relationships: Be ready to join an ambitious and hardworking team from  5+ nationalities who wants to reach the stars and loves to work together
  7. Make your mark: Help become disrupt the dental industry and bring affordable dental alignment to Asia and beyond
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Or, know someone who would be a perfect fit? Let them know!

Kuala Lumpur HQ

Mercu 2 (KL Eco City)
59200 Kuala Lumpur Directions hello@become.my +60330993375 View page


What is a job without its perks? At become, we like to be happy, healthy, and inspired - with competitive salary and amazing perks.

  • Health Insurance

    You can choose to allocate your monthly stipend to medical insurance, so you don't ever need to worry about feeling under the weather.

  • Transport Stipend

    We'll cover your commute to work. Use your monthly allowance to take the train, bus or even to pay for parking.

  • Discounted invisible braces & whitening

    Would we really be an invisible braces company if we did not offer our become treatment at a heavy discount to our employees? We'll even throw in free teeth whitening too!

  • Fun Office Space

    Our become HQ is based in WeWork - a fun co-working space with weekly events - and free food!

  • Team Dinners

    Delicious dinners with the team (complete with Happy Hours!) every two weeks.

Workplace & culture

At become, we work hard, but we also play hard. We bond over regular team events (laser tag, bowling, dinners, drinks), and create an open and respectful work environment for people of any background.

We inspire each other and everybody is responsible to help the other becomers grow by giving regular feedback and celebrating their achievements.

Already working at Become Malaysia?

Let’s recruit together and find your next colleague.

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