Market Launcher - Hong Kong

You want a career-defining opportunity to scale up a leading health tech company and help Hong Kongers to more confident smiles? Then Become wants YOU.
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We’re become, and we believe everyone deserves a smile they’ll love. We also believe that you deserve a job you’ll love. Good thing you found us, and we found you. At become, we’re all about helping others become more confident in how they look, how they feel, and how they think. So we’re spreading smiles and positivity across Asia.

It’s no small task. That’s why we’re looking for native Cantonese-speaking talent to help us launch and grow our business in Hong Kong. 

We scaled more than 20% MOM for the past 12 months and just raised our Seed round. We’re preparing for our Series A with the aim of scaling to multiple countries and plan to transform 5,000+ lives in 2021 with more confident smiles.


As become's Market Launcher in Hong Kong, you will play an instrumental role in achieving our ambition to make dental alignment affordable across Southeast Asia: You will be “our lead in the trenches”, and fight the good fight of helping Hong Kong people getting a more confident smile at a price they can afford. 

Your overall mission is to acquire dental clinics, develop other sales channels, localize our marketing and sales processes with support from the HQ and build up the local team.

You will be fully responsible for the success and timeliness of building up become in Hong Kong. Furthermore, you have to help us build out the become expansion playbook with the other market launchers, to make future country launches even faster and more successful.

What you will do
  • Set the country strategy and manage the country P&L
  • Acquire and onboard dental clinics onto the become platform
  • Localize our marketing and sales funnels and optimize conversion rates with support from product management
  • Handle incoming customer queries and sales calls to build initial traction
  • Build a world-class team and manage performance through goal setting and regular employee evaluation / feedback
  • Manage the sales, marketing and operations functions day-to-day
  • Ensure compliance with local laws and regulations (e.g., dental act, data privacy)
  • Build relationships with local regulatory bodies (e.g., dental council and association) and manage the medical community

Your biggest challenges will be to figure out how to onboard traditional clinics onto our digital become platform and to understand how we need to adapt the product to the Hong Kong dental regulations.

The ideal candidate

You have an entrepreneurial mindset and you are eager to take the next steps - launching become in a new country is almost like launching your own startup and requires a determination to “hustle” and get things done. You will be reporting directly to the founder of become, so see yourself as a one-man SWAT team with a direct line to the commander in chief, i.e an opportunity to jumpstart your career.

We are looking for a colleague with a broad skill-set. As a market launcher, you ought to excel in a broad range of tasks so a generalist mentality and a curious mindset will get you far as you are to sell, support, report and manage all processes. You are the type of person who always finds new boundaries to cross. We have removed the red tape in order to get things done quickly - so if you find a problem, you own the solution. 

It would really make us smile if you tick many of these…
  • Native Cantonese speaker with excellent English fluency
  • 5+ years of relevant work experience in Management Consulting, P&L ownership roles, Investment Banking, or Business Development
  • Excellent understanding of Hong Kong culture and norms
  • Willing to make become's mission your own and you're ready to put a lot of work into making your baby a success
  • Analytical mind, strong quantitative skills and data-driven decision-making
  • Proven ability to work independently and deal with ambiguity in fast-moving, team-oriented and collaborative environments
  • Hands-on and willing to get your hands dirty with business development, sales and operational tasks
  • You are ambitious, self-driven and see challenges as opportunities to shine
  • Experience in building high-performing teams and ability to lead and motivate people to reach their full potential
Even bigger grin, if you have ...
  • Previously launched a startup / managed a country
  • Relevant expertise in dentistry / health tech / consumer startups
Why you should join us? - 7 reasons
  1. Competitive compensation: We pay above our peers for amazing talents like you and are happy to give strong equity incentives
  2. Awesome perks: 20 Days PTO, Highly discounted Invisible Braces Treatment, WeWork office with breath-taking views and free coffee :)
  3. Meaningful work: You won't just be selling straight teeth - you'll give people the confidence to express themselves fully and build your own business!
  4. Turbocharge your career: Learn from top talents in business and tech from McKinsey, Rocket Internet, Airasia, iPrice, Lazada
  5. Responsibility: Enjoy significant responsibility and opportunity to learn all aspects of the business - we empower you and expect from you to have a significant impact!
  6. Peer relationships: Be ready to join an ambitious and hardworking team from  5+ nationalities who wants to reach the stars and loves to work together
  7. Make your mark: Help become disrupt the dental industry and bring affordable dental alignment to Asia and beyond

We're looking for people with passion, grit, and integrity. Not sure if you fit the description perfectly, but you are excited about the opportunity? Then go ahead and apply. We’re looking for people, not bullet points. Let your skills and passion stand out, and set you apart, especially if your career has taken some extraordinary twists and turns. We thrive on diverse viewpoints, and people who think rigorously, not being afraid to challenge assumptions. Join us!

We usually respond within three days

Or, know someone who would be a perfect fit? Let them know!

Hong Kong

Hong Kong Directions


What is a job without its perks? At become, we like to be happy, healthy, and inspired - with competitive salary and amazing perks.

  • Health Insurance

    You can choose to allocate your monthly stipend to medical insurance, so you don't ever need to worry about feeling under the weather.

  • Transport Stipend

    We'll cover your commute to work. Use your monthly allowance to take the train, bus or even to pay for parking.

  • Discounted invisible braces & whitening

    Would we really be an invisible braces company if we did not offer our become treatment at a heavy discount to our employees? We'll even throw in free teeth whitening too!

  • Fun Office Space

    Our become HQ is based in WeWork - a fun co-working space with weekly events - and free food!

  • Team Dinners

    Delicious dinners with the team (complete with Happy Hours!) every two weeks.

Workplace & culture

At become, we work hard, but we also play hard. We bond over regular team events (laser tag, bowling, dinners, drinks), and create an open and respectful work environment for people of any background.

We inspire each other and everybody is responsible to help the other becomers grow by giving regular feedback and celebrating their achievements.

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